I recently found some time to read three books that I’ve had on my list for a while.
- Socialnomics: How Social Media Transforms the Way We Live and Do Business
- Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
If I could recommend only one of the three it would be Marketing in the Age of Google. A lot of people have really enjoyed Socialnomics, but for me it seemed better suited for social media newbies. I found Rework an entertaining quick read, but more practical for someone launching, or working in, a small tech startup. I am a big fan of the work the authors do at 37signals – products and blog.
Marketing in the Age of Google offers an interesting perspective on a variety of Web marketing topics including analytics, advertising and search engine optimization. Author Vanessa Fox (formerly with Google) does a great job explaining complex topics thoroughly but succinctly.