Articles on Razorfish

Based on Vault’s 2010 Prestige Ratings

There’s no real surprise here at the top of the list. McKinsey once again lands in the top spot – as they do on most consulting rankings (e.g. management consulting) based on prestige. The rest of the top 15 is made up mainly of firms that have huge stakes in U.S. Federal Government contracting. I’m a bit surprised to see Accenture below Gartner, but their scores were very close, so it’s splitting hairs at that point. Sapient is the only true Web consulting/interactive firm to make the list. Curiously Razorfish – which based on the last data I saw – outpaces Sapient in total revenue making it the larget interactive agency/firm.

Top Technology Firms Based on Revenue

2010

Rank

Company Headquarters
1 McKinsey & Company New York, NY
2 Booz Allen Hamilton McLean, VA
3 Deloitte Consulting LLP New York, NY
4 Gartner, Inc. Europe United Kingdom
5 Accenture (IT Consulting) New York, NY
6 IBM Global Technology Services Armonk, NY
7 Cisco Systems, Inc. (IT Consulting) San Jose, CA
8 Lockheed Martin Corporation (IT Consulting) Bethesda, MD
9 Oracle Consulting Redwood City, CA
10 Capgemini (IT Consulting) Paris, France
11 Northrop Grumman Corporation (IT Consulting) Los Angeles, CA
12 HP Services Palo Alto, CA
13 Science Applications International Corporation (SAIC) (IT Consulting) San Diego, CA
14 Computer Sciences Corporation (CSC) Falls Church, VA
15 Siemens IT Solutions and Services, Inc. Norwalk, CT
16 Infosys Consulting Inc. Fremont, CA
17 Unisys (IT Consulting) Blue Bell, PA
18 Cambridge Consultants Ltd Cambridge, MA
19 Dell Perot Systems Plano, TX
20 Tata Consultancy Services Mumbai, India
21 Keane, Inc. San Francisco, CA
22 Sapient Boston, MA
23 CGI Montreal, Canada
24 Hitachi Consulting Dallas, TX
25 Cognizant Teaneck, NJ

This data comes from Advertising Age’s 2005 rankings. Yes it’s a bit old, but still interesting to see how the large Web companies stack up. Some might be surprised to see New York firms outnumber California firms on a technology related consulting list, but keep in mind that much of this business is rooted in traditional advertising agencies that have morphed or spawned “interactive” agencies.

The Top 50 Interactive Agencies

Ranked by U.S. Revenue from Interactive Work

RANK U.S. Interactive Revenue
2005
AGENCY [PARENT] HEADQUARTERS 2005
1
Avenue A/Razorfish* [aQuantive] Seattle $189.8
2
Sapient* Cambridge, Mass. 176.0
3
Digitas* Boston 155.0
4
Agency.com* [Omnicom] New York 92.5
5
OgilvyInteractive* [WPP] New York 91.2
6
Grey Interactive Worldwide* [WPP] New York 77.0
7
Modem Media* [Digitas] Norwalk, Conn. 75.4
8
Organic* [Omnicom] San Francisco 72.0
9
Tribal DDB* [Omnicom] New York 66.0
10
IMC2 Dallas 64.0
11
R/GA* [Interpublic] New York 62.6
12
AKQA San Francisco 61.6
13
Leapfrog Online Evanston, Ill. 57.9
14
TMP Worldwide* [Monster] New York 51.3
15
FCBi* [Interpublic] New York 48.0
16
Critical Mass* [Omnicom] Chicago/Calgary, Alberta, Ill. 45.5
17
Digital Impact* San Mateo, Calif. 45.0
18
Arc Worldwide* [Publicis] Chicago 44.8
19
Euro RSCG 4D* [Havas] New York 37.0
20
IconNicholson* [LB Icon] New York 35.0
21
Carat Fusion (1) [Aegis] San Francisco 33.0
22
VML* [WPP] Kansas City, Mo. 32.9
23
iCrossing Scottsdale, Ariz 31.7
24
Fry Ann Arbor, Mich. 30.0
25
AtmosphereBBDO [Omnicom] New York 28.8
26
WhittmanHart Interactive Chicago 25.2
27
Macquarium Intelligent Communications Atlanta 25.0
28
Nurun/Ant Farm New York 24.0
29
iProspect [Aegis] Watertown, Mass. 23.2
30
Refinery Hatboro, Pa. 22.8
31
Intercept Interactive New York 21.0
32
Blast Radius New York 20.9
33
IDEA II Houston 20.0
34
Molecular [Aegis] Watertown, Mass. 19.8
35
Gage Minneapolis 18.3
36
Brulant Beachwood, Ohio 17.6
37
Blue Dingo New York 17.5
38
Apollo Interactive Culver City, Calif. 15.5
39
Genex Los Angeles 15.0
40
One to One Interactive Charlestown, Mass. 15.0
41
RPA Interactive Santa Monica, Calif. 14.7
42
Flying Point Media New York 14.5
43
Arnold Worldwide Marketing Services* [Havas] Boston 14.2
44
Valassis One to One Solutions Lincoln, Mass. 14.0
45
Marden-Kane Manhasset, N.Y. 14.0
46
DNA Studio Los Angeles 13.2
46
Tequila [Omnicom] New York 13.2
47
Enlighten Ann Arbor, Mich. 13.0
48
Moxie Interactive Atlanta 12.7
49
TransUnion Marketing Services Chicago 12.6
50
Bridge Worldwide* [WPP] Cincinnati 12.0

Notes: Figures are in millions of U.S dollars. An asterisk (*) indicates figures are Ad Age estimates. 1 Formerly Carat Interactive. Published May 1, 2006.