March 6th, 2010 | Marketing | 6 Comments
Who can you trust on the Web these days? Certainly not your Web anlaytics or tracking softeware. At least not without a grain of salt and the ability to selectively ignore data.
It’s very important when talking Web stats with a client that your comparing apples to apples (or Google vs. Google), rather than apples to melons (Google vs. server stat programs). If they’re matching previous server stats to a redesigned site’s Google Analytics numbers – you’ve got some serious explaining to do.
It’s surprising how inaccurate Alexa’s rankings seem to be. Especially given that services like Text Link Ads use those numbers as a primary factor in ad link valuation. For example GDoss.com was ranked higher than e-Lacrosse.com – despite the fact that it get’s only a fraction of the traffic.
Rankings and traffic for the month of February 2010
* I haven’t figured out why yet, but when I redesigned this site about 5 months ago the Google PR dropped from 3 to 0 for the home page. Some interior pages still rank a 3. Very strange.
Why Don’t Google’s Numbers Match Up?
There’s a variety of reasons why Google Analytics (GA) numbers won’t match – a generally be much lower than – your server-based statistics. The most likely causes:
- iframes and AJAX applications may result in Google under reporting.
- Views of document files (PDF, Word, etc.) may be counted as page views in log file based software, but they will not be counted in GA page views.
- Some web managers forget to add GA’s code to every page of the site.
- Some claim that users will often leave a page before the page (and GA code at the bottom) has fully loaded.
- Google doesn’t like your site (or you).
Traffic spikes from search engines on a site with ~16,000 pages.
Side note – 1&1’s (the host for most of these sites) online Web statistics are painfully slow! As much business as they get you would think they would have a better stats platform. Another example of their low cost = low quality strategy.