FatPurple

A quick review of the book Marketing in the Age of Google, which offers an interesting perspective on a variety of Web marketing topics including analytics, advertising and search engine optimization. Author Vanessa Fox (formerly with Google) does a great job explaining complex topics thoroughly but succinctly. Continue reading

Who can you trust on the Web these days? Certainly not your Web anlaytics or tracking softeware. At least not without a grain of salt and the ability to selectively ignore data. Here are some confusing and contradictory usage numbers from a few of the sites I maintain. Continue reading