Articles on CDC

I recently had the pleasure of speaking at the National Conference on Health Communication, Media and Marketing conference in Atlanta. Social media has been one of the main areas of focus at this conference over the last couple  years. My presentation was intended to inform the audience about emerging strategies and approaches to social media monitoring and analysis. Many Federal Government agencies have now embraced social media as a communication and marketing platform, but few have leveraged its power as a platform for researching public sentiment and behavior.

I used a project I’m currently directing for the Centers for Disease Control and Prevention – Investigating the Use of Social Media for Environmental Health Communications – as the foundation for the 30 minute talk. Our project is providing groundbreaking research on how the public is using social media to discuss and share health information.

I recently wrote about how open source content management system (CMS) platforms like Drupal have gained a foothold in the government sector. However, the majority of enterprise-level CMS implementations at the Federal Government level are run by the big boys, including longtime market leaders Vignette (now part of Open Text) and Autonomy Interwoven.  Other large providers with a significant number of federal clients include Broadvision, Percussion Rhythmyx, Stellent (now part of Oracle), and EMC Documentum.

It has been a long, gradual process for federal organizations to tackle agency-wide CMS initiatives. But we’re seeing some recent momentum. Both the Center’s for Disease Control and Prevention (CDC) and Substance Abuse and Mental Health Services Administration (SAMHSA) – two huge agencies – are in the process of rolling out improved CMS solutions.

WebContent.gov provides a frequently updated list of CMS being used by government agencies. It’s always good to keep an eye on what platforms our potential clients are using.