I recently had the pleasure of speaking at the National Conference on Health Communication, Media and Marketing conference in Atlanta. Social media has been one of the main areas of focus at this conference over the last couple years. My presentation was intended to inform the audience about emerging strategies and approaches to social media monitoring and analysis. Many Federal Government agencies have now embraced social media as a communication and marketing platform, but few have leveraged its power as a platform for researching public sentiment and behavior.
I used a project I’m currently directing for the Centers for Disease Control and Prevention – Investigating the Use of Social Media for Environmental Health Communications – as the foundation for the 30 minute talk. Our project is providing groundbreaking research on how the public is using social media to discuss and share health information.