FatPurple

I recently had the pleasure of speaking at the National Conference on Health Communication, Media and Marketing conference in Atlanta. Social media has been one of the main areas of focus at this conference over the last couple years. My presentation was intended to inform the audience about emerging strategies and approaches to social media monitoring and analysis. Many Federal Government agencies have now embraced social media as a communication and marketing platform, but few have leveraged its power as a platform for researching public sentiment and behavior. Continue reading

I recently wrote about how open source content management system (CMS) platforms like Drupal have gained a foothold in the government sector. However, the majority of enterprise-level CMS implementations at the Federal Government level are run by the big boys, including longtime market leaders Vignette and Interwoven. Continue reading