Articles on book

I recently finished reading Social Media Marketing by Liana Evans. It’s a great book. Comprehensive with a high-level focus for marketers and managers new to social media. I’ve recommended it to people new to the field who just don’t know where to start. At the same time this book has enough technical depth and unique perspective to keep Web marketing and social media professionals engaged. Continue reading

Or – How not to be the person that nobody wants to invite to lunch… For anyone who isn’t already familiar with Dale Carnegie, I recommend you get acquainted with his work by reading How to Win Friends & Influence People. This book was originally published in 1937 and still holds up today. I can’t think of anyone who wouldn’t benefit from reading – or rereading – this book. Most of the principles and guidelines should be obvious to us all. However, remembering and adhering to his advice is an ongoing struggle for most. Continue reading