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	<title>FatPurple</title>
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	<link>http://www.fatpurple.com</link>
	<description>Web Design, Information Architecture, Usability, Marketing, Software</description>
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		<title>Lean UX Design</title>
		<link>http://www.fatpurple.com/2011/12/05/lean-ux-design/</link>
		<comments>http://www.fatpurple.com/2011/12/05/lean-ux-design/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 01:56:12 +0000</pubDate>
		<dc:creator>Glen</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[agile]]></category>
		<category><![CDATA[Lean UX]]></category>

		<guid isPermaLink="false">http://www.fatpurple.com/?p=408</guid>
		<description><![CDATA[The November issue of  InformationWeek contained an interesting Dr. Dobb's article on Lean User Experience (UX) design. If you're new to the concept Lean UX is all about finding a way to systematically integrate UX design - both information architecture (IA)  and visual design - into an agile development methodology.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Common Online Product Demo Mistakes</title>
		<link>http://www.fatpurple.com/2011/04/10/common-online-product-demo-mistakes/</link>
		<comments>http://www.fatpurple.com/2011/04/10/common-online-product-demo-mistakes/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 04:03:12 +0000</pubDate>
		<dc:creator>Glen</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales engineer]]></category>

		<guid isPermaLink="false">http://www.fatpurple.com/?p=389</guid>
		<description><![CDATA[In my current role I frequently evaluate products for use by clients or my internal team. Lately I’ve been watching a lot of online demonstrations for social media monitoring and analysis software. Some account executives and sales reps do a great job with these presentations; most don’t. Here are some common mistakes.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Review of Great Demo! How to Create and Execute Stunning Software Demonstrations</title>
		<link>http://www.fatpurple.com/2011/04/02/review-of-great-demo-how-to-create-and-execute-stunning-software-demonstrations/</link>
		<comments>http://www.fatpurple.com/2011/04/02/review-of-great-demo-how-to-create-and-execute-stunning-software-demonstrations/#comments</comments>
		<pubDate>Sat, 02 Apr 2011 18:01:08 +0000</pubDate>
		<dc:creator>Glen</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales engineer]]></category>

		<guid isPermaLink="false">http://www.fatpurple.com/?p=394</guid>
		<description><![CDATA[I definitely recommend this to anyone who’s responsible for providing software product demos. This book focuses mainly on the presales/sales engineering role, but it’s also applicable to account reps and anyone else who conducts software trainings or internal presentations. The author does a great job of summarizing the key concept of this book into one concise page. Do the last thing first...]]></description>
		<wfw:commentRss>http://www.fatpurple.com/2011/04/02/review-of-great-demo-how-to-create-and-execute-stunning-software-demonstrations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Anatomy of a Bad Technical Sales Rep</title>
		<link>http://www.fatpurple.com/2011/03/27/the-anatomy-of-a-bad-technical-sales-rep/</link>
		<comments>http://www.fatpurple.com/2011/03/27/the-anatomy-of-a-bad-technical-sales-rep/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 01:26:08 +0000</pubDate>
		<dc:creator>Glen</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales engineer]]></category>

		<guid isPermaLink="false">http://www.fatpurple.com/?p=379</guid>
		<description><![CDATA[I recently had the misfortune of dealing with a technical sales rep that seemed to make every wrong move possible. It was like they followed a script from How to Suck at Sales and Drive Away Customers for Dummies or Used Car Sales 101. The company’s software is solid, and a good sales rep probably could have persuaded me to go with their product. Here’s how this person did just the opposite.]]></description>
		<wfw:commentRss>http://www.fatpurple.com/2011/03/27/the-anatomy-of-a-bad-technical-sales-rep/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Two Great Sales Books</title>
		<link>http://www.fatpurple.com/2011/03/19/two-great-sales-books/</link>
		<comments>http://www.fatpurple.com/2011/03/19/two-great-sales-books/#comments</comments>
		<pubDate>Sun, 20 Mar 2011 02:06:35 +0000</pubDate>
		<dc:creator>Glen</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[solution selling]]></category>

		<guid isPermaLink="false">http://www.fatpurple.com/?p=366</guid>
		<description><![CDATA[For anyone who's read their shares of sales books the following titles certainly aren't new. But for anyone new to sales, or who just hasn't taken time to wade through the mountains of sales books available, these two are a great place to start. They're straightforward, practical, timeless, and two of my favorites. 1) Solution Selling: Creating Buyers in Difficult Selling Markets (Michael Bosworth). 2) The One Minute Sales Person (Spencer Johnson)]]></description>
		<wfw:commentRss>http://www.fatpurple.com/2011/03/19/two-great-sales-books/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Selling to CIOs</title>
		<link>http://www.fatpurple.com/2011/03/01/selling-to-cios/</link>
		<comments>http://www.fatpurple.com/2011/03/01/selling-to-cios/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 01:51:31 +0000</pubDate>
		<dc:creator>Glen</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.fatpurple.com/?p=375</guid>
		<description><![CDATA[I recently read Partnering With the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers. It's good context for anyone partnering or selling to C-level execs or senior government staff.]]></description>
		<wfw:commentRss>http://www.fatpurple.com/2011/03/01/selling-to-cios/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Resources for Sales Engineers</title>
		<link>http://www.fatpurple.com/2010/12/31/resources-for-sales-engineers/</link>
		<comments>http://www.fatpurple.com/2010/12/31/resources-for-sales-engineers/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 23:13:05 +0000</pubDate>
		<dc:creator>Glen</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales engineer]]></category>

		<guid isPermaLink="false">http://www.fatpurple.com/?p=359</guid>
		<description><![CDATA[The role of a sales engineer isn't widely known outside the world of large software and hardware companies. Naturally a sales engineer combines skills of both a engineer and sales representative. Here are some resources for sales engineers.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Media Marketing &#8211; A great read</title>
		<link>http://www.fatpurple.com/2010/12/30/social-media-marketing-book-review/</link>
		<comments>http://www.fatpurple.com/2010/12/30/social-media-marketing-book-review/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 01:04:21 +0000</pubDate>
		<dc:creator>Glen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.fatpurple.com/?p=353</guid>
		<description><![CDATA[I recently finished reading Social Media Marketing by Liana Evans. It's a great book. Comprehensive with a high-level focus for marketers and managers new to social media. I've recommended it to people new to the field who just don't know where to start. At the same time this book has enough technical depth and unique perspective to keep Web marketing and social media professionals engaged.]]></description>
		<wfw:commentRss>http://www.fatpurple.com/2010/12/30/social-media-marketing-book-review/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media for Health Communications &#8211; Conference Presentation</title>
		<link>http://www.fatpurple.com/2010/10/15/social-media-for-health-communications-conference-presentation/</link>
		<comments>http://www.fatpurple.com/2010/10/15/social-media-for-health-communications-conference-presentation/#comments</comments>
		<pubDate>Sat, 16 Oct 2010 00:32:20 +0000</pubDate>
		<dc:creator>Glen</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[CDC]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.fatpurple.com/?p=348</guid>
		<description><![CDATA[I recently had the pleasure of speaking at the National Conference on Health Communication, Media and Marketing conference in Atlanta. Social media has been one of the main areas of focus at this conference over the last couple  years. My presentation was intended to inform the audience about emerging strategies and approaches to social media monitoring and analysis. Many Federal Government agencies have now embraced social media as a communication and marketing platform, but few have leveraged its power as a platform for researching public sentiment and behavior.]]></description>
		<wfw:commentRss>http://www.fatpurple.com/2010/10/15/social-media-for-health-communications-conference-presentation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing in the Age of Google</title>
		<link>http://www.fatpurple.com/2010/10/09/marketing-in-the-age-of-google/</link>
		<comments>http://www.fatpurple.com/2010/10/09/marketing-in-the-age-of-google/#comments</comments>
		<pubDate>Sat, 09 Oct 2010 21:26:02 +0000</pubDate>
		<dc:creator>Glen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Vanessa Fox]]></category>

		<guid isPermaLink="false">http://www.fatpurple.com/?p=340</guid>
		<description><![CDATA[A quick review of the book Marketing in the Age of Google, which offers an interesting perspective  on a variety of Web marketing topics including analytics, advertising and search engine optimization. Author Vanessa Fox (formerly with Google) does a great job explaining complex topics thoroughly but succinctly.]]></description>
		<wfw:commentRss>http://www.fatpurple.com/2010/10/09/marketing-in-the-age-of-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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