FatPurple

Four recent videos discussing various Web marketing topics. Twitter, LinkedIn, and Zynga execs discuss the future of online advertising. AOL Chairman and CEO Tim Armstrong says display advertising will still dominant. Sapient’s Freddie Laker on the future of social media. Lithium’s Paul Greenberg on the state of Social CRM Continue reading

I’ve been using the text link advertising platform Text-Link-Ads for several years now with good success. …Based on my recent experience I decided to search for an alternative text link advertising provider. I hadn’t previously heard of LinkWorth, but the site looked nice and the product was described intuitively. Continue reading

I’m often asked to evaluate or analyze websites that I have no relation with. While there’s no way to get very accurate traffic statistics without having access to the site’s server logs or some other analytics, there are some nice tools to give us a glimpse of the traffic levels and general visitor demographics. Here’s a quick list of some of the tools I use. Continue reading

The upcoming release of the Radian6 Engagement Console promises to improve the way companies monitor and engage customers, or their client’s customers, through social media. I have looked at a variety of social media monitoring systems over the past few months – including entry level tools like Trendrr or SocialMention, as well as mid to enterprise level applications like Vocus and Nielsen’s Buzz Metrics. Continue reading

Who can you trust on the Web these days? Certainly not your Web anlaytics or tracking softeware. At least not without a grain of salt and the ability to selectively ignore data. Here are some confusing and contradictory usage numbers from a few of the sites I maintain. Continue reading