I recently finished reading Social Media Marketing by Liana Evans. It’s a great book. Comprehensive with a high-level focus for marketers and managers new to social media. I’ve recommended it to people new to the field who just don’t know where to start. At the same time this book has enough technical depth and unique perspective to keep Web marketing and social media professionals engaged. Continue reading
A quick review of the book Marketing in the Age of Google, which offers an interesting perspective on a variety of Web marketing topics including analytics, advertising and search engine optimization. Author Vanessa Fox (formerly with Google) does a great job explaining complex topics thoroughly but succinctly. Continue reading
The Twitter Firehose is a phrase that refers to the roughly 50 million daily tweets on everything from Wall Street reform to Justin Bieber’s favorite cereal. There are hundreds of tools on the market designed to monitor and measure Twitter data by allowing users to easily search and track Twitter trends. One of the big problems with most of these products is that they don’t have access to the full Twitter Firehose. Typically they might only have access to 10%-20% of all Twitter posts on any given day. There’s a couple reasons for this. Continue reading
As use of social media has exploded over the last few years, companies and government agencies have struggled to keep pace with the constant flow of information and opinions. Not only are organizations struggling with how to monitor social information, they’re also not sure how to analyze what they are monitoring. As a result we’ve seen a new market called social intelligence take shape. Continue reading
A look at some of the social media monitoring and analysis software companies. Continue reading
Four recent videos discussing various Web marketing topics. Twitter, LinkedIn, and Zynga execs discuss the future of online advertising. AOL Chairman and CEO Tim Armstrong says display advertising will still dominant. Sapient’s Freddie Laker on the future of social media. Lithium’s Paul Greenberg on the state of Social CRM Continue reading
I’ve been using the text link advertising platform Text-Link-Ads for several years now with good success. …Based on my recent experience I decided to search for an alternative text link advertising provider. I hadn’t previously heard of LinkWorth, but the site looked nice and the product was described intuitively. Continue reading
I’m often asked to evaluate or analyze websites that I have no relation with. While there’s no way to get very accurate traffic statistics without having access to the site’s server logs or some other analytics, there are some nice tools to give us a glimpse of the traffic levels and general visitor demographics. Here’s a quick list of some of the tools I use. Continue reading
The upcoming release of the Radian6 Engagement Console promises to improve the way companies monitor and engage customers, or their client’s customers, through social media. I have looked at a variety of social media monitoring systems over the past few months – including entry level tools like Trendrr or SocialMention, as well as mid to enterprise level applications like Vocus and Nielsen’s Buzz Metrics. Continue reading
Who can you trust on the Web these days? Certainly not your Web anlaytics or tracking softeware. At least not without a grain of salt and the ability to selectively ignore data. Here are some confusing and contradictory usage numbers from a few of the sites I maintain. Continue reading
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