Anyone who works in Web consulting or communications has likely seen some variation of a Web 2.0/New Media presentation that includes the ubiquitous slide showing a montage of 2.0 companies. I thought that I would do my part and create a graphic showing the next logical company collection… social media monitoring software companies. I created this slide for a recent presentation I gave at the National Conference on Health Communication, Marketing, and Media in Atlanta.
This is a market that is blazing hot right now as companies and public sector agencies struggle to understand how they should monitor and analyze social media. Which is great progress from where we were just two years ago. Now that most organizations have embraced the power of social media, the next step is making sure we are understanding and reaching our target audiences using all the right channels. Social media monitoring and engagement is extremely powerful for doing just that.