Radian6 Promises to Improve Social Media Monitoring and Engagement

The upcoming release of the Radian6 Engagement Console promises to improve the way companies monitor and engage customers, or their client’s customers, through social media.  I have looked at a variety of social media monitoring systems over the past few months – including entry level tools like Trendrr or SocialMention, as well as mid to enterprise level applications like Vocus and Nielsen’s Buzz Metrics. There are dozens more I’m anxious to take a look at – including products from Converseon and Autonomy. Take me to Your Leader has a nice list of dozens of free tools.  However, I’ve been less than impressed with most of the products I have used.

I’m currently leading a project for a large Federal Government agency to evaluate the effectiveness of social media for health communications. So these tools are of particular interest to me now.  This new Radian6 release has me excited. I’ve yet to see a product that systematically streamlines the engagement process like this. Does Autonomy offer this type of functionality? Does anybody else?

I’m also curious about what platforms Radian6 will monitor.  One capability that most systems lack is the ability to monitor and engage through non social media channels that have certain Web 2.0 components. For example, a news story on ABCNews.com may generate dozens or hundreds of user comments. These data are just as important as anything being said on Facebook or Twitter.But many products seem to ignore these more traditional Web channels.

I’ve setup a Radian6 demo, and can post a follow up if anyone is interested.

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