Top 50 Interactive Agencies / Web Firms
By Glen | March 4th, 2010 | Consulting | 1 Comment
Tags: Agency.com, Digitas, Ogilvy, Razorfish, Sapient
Tags: Agency.com, Digitas, Ogilvy, Razorfish, Sapient
This data comes from Advertising Age’s 2005 rankings. Yes it’s a bit old, but still interesting to see how the large Web companies stack up. Some might be surprised to see New York firms outnumber California firms on a technology related consulting list, but keep in mind that much of this business is rooted in traditional advertising agencies that have morphed or spawned “interactive” agencies.
The Top 50 Interactive Agencies
Ranked by U.S. Revenue from Interactive Work
| RANK | U.S. Interactive Revenue | ||
|
2005
|
AGENCY [PARENT] | HEADQUARTERS | 2005 |
|
1
|
Avenue A/Razorfish* [aQuantive] | Seattle | $189.8 |
|
2
|
Sapient* | Cambridge, Mass. | 176.0 |
|
3
|
Digitas* | Boston | 155.0 |
|
4
|
Agency.com* [Omnicom] | New York | 92.5 |
|
5
|
OgilvyInteractive* [WPP] | New York | 91.2 |
|
6
|
Grey Interactive Worldwide* [WPP] | New York | 77.0 |
|
7
|
Modem Media* [Digitas] | Norwalk, Conn. | 75.4 |
|
8
|
Organic* [Omnicom] | San Francisco | 72.0 |
|
9
|
Tribal DDB* [Omnicom] | New York | 66.0 |
|
10
|
IMC2 | Dallas | 64.0 |
|
11
|
R/GA* [Interpublic] | New York | 62.6 |
|
12
|
AKQA | San Francisco | 61.6 |
|
13
|
Leapfrog Online | Evanston, Ill. | 57.9 |
|
14
|
TMP Worldwide* [Monster] | New York | 51.3 |
|
15
|
FCBi* [Interpublic] | New York | 48.0 |
|
16
|
Critical Mass* [Omnicom] | Chicago/Calgary, Alberta, Ill. | 45.5 |
|
17
|
Digital Impact* | San Mateo, Calif. | 45.0 |
|
18
|
Arc Worldwide* [Publicis] | Chicago | 44.8 |
|
19
|
Euro RSCG 4D* [Havas] | New York | 37.0 |
|
20
|
IconNicholson* [LB Icon] | New York | 35.0 |
|
21
|
Carat Fusion (1) [Aegis] | San Francisco | 33.0 |
|
22
|
VML* [WPP] | Kansas City, Mo. | 32.9 |
|
23
|
iCrossing | Scottsdale, Ariz | 31.7 |
|
24
|
Fry | Ann Arbor, Mich. | 30.0 |
|
25
|
AtmosphereBBDO [Omnicom] | New York | 28.8 |
|
26
|
WhittmanHart Interactive | Chicago | 25.2 |
|
27
|
Macquarium Intelligent Communications | Atlanta | 25.0 |
|
28
|
Nurun/Ant Farm | New York | 24.0 |
|
29
|
iProspect [Aegis] | Watertown, Mass. | 23.2 |
|
30
|
Refinery | Hatboro, Pa. | 22.8 |
|
31
|
Intercept Interactive | New York | 21.0 |
|
32
|
Blast Radius | New York | 20.9 |
|
33
|
IDEA II | Houston | 20.0 |
|
34
|
Molecular [Aegis] | Watertown, Mass. | 19.8 |
|
35
|
Gage | Minneapolis | 18.3 |
|
36
|
Brulant | Beachwood, Ohio | 17.6 |
|
37
|
Blue Dingo | New York | 17.5 |
|
38
|
Apollo Interactive | Culver City, Calif. | 15.5 |
|
39
|
Genex | Los Angeles | 15.0 |
|
40
|
One to One Interactive | Charlestown, Mass. | 15.0 |
|
41
|
RPA Interactive | Santa Monica, Calif. | 14.7 |
|
42
|
Flying Point Media | New York | 14.5 |
|
43
|
Arnold Worldwide Marketing Services* [Havas] | Boston | 14.2 |
|
44
|
Valassis One to One Solutions | Lincoln, Mass. | 14.0 |
|
45
|
Marden-Kane | Manhasset, N.Y. | 14.0 |
|
46
|
DNA Studio | Los Angeles | 13.2 |
|
46
|
Tequila [Omnicom] | New York | 13.2 |
|
47
|
Enlighten | Ann Arbor, Mich. | 13.0 |
|
48
|
Moxie Interactive | Atlanta | 12.7 |
|
49
|
TransUnion Marketing Services | Chicago | 12.6 |
|
50
|
Bridge Worldwide* [WPP] | Cincinnati | 12.0 |
Notes: Figures are in millions of U.S dollars. An asterisk (*) indicates figures are Ad Age estimates. 1 Formerly Carat Interactive. Published May 1, 2006.
Seems about right – but would like to see some more recent data. I think Razorfish/AvA and Sapient have gone back and forth battling for the top spot for years. Agency.com and Oglivey are more traditional PR firms I think – although it looks like this is just including OgilvyInteractive – otherwise their revenue number would be much larger.