As use of social media has exploded over the last few years, companies and government agencies have struggled to keep pace with the constant flow of information and opinions. Not only are organizations struggling with how to monitor social information, they’re also not sure how to analyze what they are monitoring. As a result we’ve seen a new market called social intelligence take shape. Continue reading
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Using Information Architecture Deliverables
Understanding how to create information architecture deliverables is the (kinda) easy part. But it takes additional expertise and a lot of trial and error to develop an understanding of how to best apply these deliverables.RECENT ARTICLES
A look at some of the social media monitoring and analysis software companies. Continue reading
Or – How not to be the person that nobody wants to invite to lunch… For anyone who isn’t already familiar with Dale Carnegie, I recommend you get acquainted with his work by reading How to Win Friends & Influence People. This book was originally published in 1937 and still holds up today. I can’t think of anyone who wouldn’t benefit from reading – or rereading – this book. Most of the principles and guidelines should be obvious to us all. However, remembering and adhering to his advice is an ongoing struggle for most. Continue reading
Four recent videos discussing various Web marketing topics. Twitter, LinkedIn, and Zynga execs discuss the future of online advertising. AOL Chairman and CEO Tim Armstrong says display advertising will still dominant. Sapient’s Freddie Laker on the future of social media. Lithium’s Paul Greenberg on the state of Social CRM Continue reading
I’ve been using the text link advertising platform Text-Link-Ads for several years now with good success. …Based on my recent experience I decided to search for an alternative text link advertising provider. I hadn’t previously heard of LinkWorth, but the site looked nice and the product was described intuitively. Continue reading
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